Becca has directed strategic marketing for startups through Fortune 200 companies. Over her career she has successfully helped companies develop, build, and optimize marketing’s processes, systems, and infrastructure from the ground up. She has experience from strategy to execution with demand generation and lead nurturing, from implementing digital marketing strategies to product launches, rebrands, website customizations, integrated marketing campaigns, and content and communication calendars. She has extensive experience in creating customized Salesforce, Pardot, and Google data management dashboards to track forecasting, spend analysis, opportunities, and outcomes.
Becca is a graduate of the University of Wisconsin, Madison (B.B.A. in Marketing Communications, Brand Strategy, and Sales Management). She served on the Denver Curling Club’s Board of Directors (Public Relations and Communication) to collaborate on a mission to build the first dedicated curling facility in Colorado, a $3.3 million capital expenditure.